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RezaM.Zadeh

2 weeks ago a video uploaded YouTube about Emirates A380 First Class by Casey Neistat , one of the hundred thousand YouTube program maker or YouTuber …

EK FC

The story was on the Casy’s back trip from YouTube event in Australia he had Emirates Business Class ticket but the airline decide to upgraded him to first class in one sector … The normal price for an first class seat from Dubai DXB to New York JFK is nearly 21,000 USD . Like always Casey made a vlog of This trip , ( vlog = Video Blogging ) and it hits nearly 22,000,000 view in less than 3 weeks . Perhaps this number of viewing is not big deal for some of YouTube channels or videos but for an non comercial vlog is big number . so if we count each view on YouTube 1$ that video wors 22 Million USD .

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The video was including first class private suite and Emirates icon sky shower , for most of people all around the world having a suite and shower in 40,000 ft is like a dream and that video was like an experience we dreamed about it .

But if you want to know why this move was clever from EK … we have to admit using super stars and celebrities is great , like Madonna in Etihad or Leo Messi and Macel Jordan in Turkish airlines … but most of YouTubers are like normal people , they act like normal people even they record their video like other people … so using YouTuber as advertising plan was a clever action for Emirates airline Branding department .


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